Novak Djokovic’s clothing sponsor, Lacoste, has publicly apologized over technical errors in its online store and for what tennis fans called a premature celebration.
The French luxury sports and fashion company accidentally released a tracksuit with the number “25” sewn on it for early sale to American audiences, commemorating Novak’s 25th Grand Slam title Djokovic.
They previously produced similar apparel to honor Djokovic’s record Grand Slam win by a male player at Roland Garros 2023 with a custom-made number “23” tracksuit that the Serbian wore during the trophy presentation.
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Later, at the US Open, the brand presented the suit sports white with the number “24” to commemorate Djokovic’s 24 Grand Slams in New York last season.
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While the company doesn’t lose track of how many Grand Slams Djokovic has won, she has been working behind the scenes to release a new tracksuit to celebrate the 25th Grand Slam title victory.
The 37-year-old failed to win a quarter-century of major titles this year, losing to Jannik Sinner in the semi-finals of the Australian Open and was forced to relinquish his Roland Garros title after withdrawing from this year’s tournament. ,a day later.his fourth-round victory over Francisco Cerundolo.
With Djokovic’s participation at Wimbledon uncertain, the timing of Lacoste’s release of the new gear was a complete mistake.
The company, famous for its green crocodile logo, has unveiled a $350 set of clothes, including a fleece tracksuit and trousers, for sale on its US online store.
However, they quickly realized their mistake and removed it before CEO Thierry Guibert apologized on social media platform X (formerly Twitter) due to technical difficulties.
“I have to apologize for that. It was a mistake on our part due to a computer problem.”
Djokovic had to retire after knee surgery at the Roland tournament Garros 2024.
He wants to compete at Wimbledon but time is not on his side and a decision on his participation in the major grass-court tournament will be made soon.
